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American Family Insurance

Our Mission
To be the most trusted and valued service-driven insurance company.
Our Values
Our commitment to you is to be fair, helpful and caring, and to provide ease and convenience when working with us. We strive to provide you industry-leading service, an exceptional claims experience and products that build long-term relationships.
Our Community Support
Throughout the nation, we support hundreds of diverse state and local events that help individuals and strengthen communities. See examples.
Have an event or cause for which you'd like American Family's financial support? Complete our online application.
Learn more about American Family
Watch a video of Our Promise to the customers and communities we serve.
Annual Report
Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance over other insurance companies to protect their dreams.

American Family's Financial Strength and Growth

One of the many ways American Family Insurance serves its customers is through responsible financial stewardship.

As a mutual company, our customers are our owners so we can focus on long-term results. We closely monitor our investments, maintain a balanced and diversified portfolio, and take steps to reduce volatility during market crisis periods.

By using our profits to maintain a strong financial position, we can offer high quality products and services at competitive prices, and, at the end of the day, help customers rebuild their dreams when the unexpected occurs.

Today, we have approximately:

With numbers like these, you can be assured that American Family Insurance's financial strength, stability and prudent operation are anchors for a long-lasting, satisfying relationship.

Annual Report

Check out our annual report to get all the facts, figures and moving stories underscoring why people choose American Family Insurance above other insurance companies to protect their dreams.


On Oct. 3, 1927, American Family Insurance began with three employees and 346 charter member policyholders. Today, we offer multiple insurance and financial product lines in 19 states. In addition, we are the nation's fourth-largest mutual property and casualty insurer.

American Family Insurance Group is currently comprised of these companies:

We have been in business for more than 80 years. Our unique company history and historical timeline show how we got from there to here.

There are Many Ways to Contact Us


1-800-MYAMFAM (692-6326)


6000 American Parkway, Madison, WI 53783


For claims or payment questions, chat online with a customer service representative. Available 6 a.m. to midnight CST. (Only available in English.)

Change Your Agent

Occasionally, customers may want to change their agent due to a move or other circumstances. To initiate this process, simply call a customer service representative at 1-800-MYAMFAM (692-6326), ext. 75613.

Report Insurance Fraud

If you know or suspect someone has filed a fraudulent insurance claim, contact our Special Investigations Unit at (608) 242-4100, ext. 31061.

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