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Ameritas Life Insurance Company

Proud to be in the business of fulfilling life
Life will never be free from uncertainty. But when uncertainty is minimized, life can be maximized. This is our calling at Ameritas. With financial strength, we offer competitive insurance, retirement and investment products. And we service them in a highly welcoming, highly ethical, highly professional manner that builds lasting trust and enduring relationships. Image: Ameritas Brand Video Thumbnail 250pxWe protect what is most cherished. We grow assets that have required a lifetime of work to attain. We focus on putting worry behind and the future ahead. To help enable a life that’s rich in family, happiness, health and financial security is why we’re here. When lives are fulfilled, our mission is fulfilled.
We invite you to watch some heartwarming examples of how we strive to live our fulfilling life commitment everyday.

The financial strength to deliver on our promises
We are a mutual organization that always puts customers first. With our long-standing financial strength, we’ve established a tradition of striving to deliver the very best in products and services generation after generation. Though we’re proud of our group ratings from Standard & Poor’s and A.M. Best Company, we measure our success by how many people we’ve helped. By how many promises we've kept. That’s the true measure of who we are.

Our Mission
We help make the lives of our customers and their families better by offering proven, trusted and valued insurance and financial solutions over lifetimes. This is what we do and we strive to do it better than anyone.

Our Vision
We are the company that our customers, our partners and our associates are proud to call theirs. Together we will touch more lives and help more people.

Our Values
Our vision for the future will be realized through acting on values that will never change – ever:

  • We will work hard to earn the trust of our customers, partners and each other.
  • We will be good business stewards of the resources that have been entrusted to us.
  • We will attract, challenge, grow and reward our most valuable assets – our people.
  • We will serve our communities with purpose.
  • We will always operate in adherence to the highest ethical standards.

Our Company

  • Corporate Structure: Mutual Holding Company
  • State of Domicile: Nebraska
  • Headquarters: Lincoln, Nebraska
  • Policyholders/Members: Approximately 430,000
  • Assets Under Management: Approximately $32.3 billion
  • Life Insurance In Force: Approximately $80.1 billion
  • Total GAAP Assets: Approximately $18.5 billion
  • Total GAAP Equity: Approximately $2.5 billion
  • Number of Associates: Approximately 2,300 nationwide
  • Office locations: Lincoln, Neb.; New York, N.Y.; Bethesda, Md.; Cincinnati, Ohio; San Antonio, Texas; Wayne, Neb. and Falls Church, Va.
  • Nationwide Product and Services Distribution
  • Products and Services: life insurance; annuities; individual disability income insurance; group dental, vision and hearing care insurance; retirement plans; investments; mutual funds; asset management; banking and public finance

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